We all do it. When we have a bad experience with a business the first thing we all think about doing is going online and making them pay by leaving a one-star review. But what about when you have a good, great, or an amazing experience? It goes unnoted and we don’t post about it. We just carry on with our lives. In this article, we want to talk about why your online reputation matters, how it affects your business, and just as important, where your reputation matters.
Imagine you are on vacation, it’s almost time for dinner, and you’re starting to feel hungry. You pull out your phone and start searching “places to eat near me”. You start seeing local restaurants, taking into consideration the $$ scale, and more importantly, the reviews.
You find a great little local Italian restaurant and the price seems fair, their rating is an overall 4.3 and you’re finally thinking this is the place you want to go to tonight. But as you start reading the most recent reviews, you notice everyone is leaving 1-2 star ratings stating “I got food poisoning”, “They must have changed chefs”, or “Used to be really good”. Now you’re considering your choice. Surely not everyone who was there got sick, but because we as consumers only review businesses when we have a bad experience, it warns other prospects to STAY AWAY!
It’s not just about your overall rating, its also about your most recent reviews. In fact, 85% of consumers think local reviews older than 3 months are irrelevant. Just like the restaurant scenario, your business’s reputation will determine if a prospect signs up with your business or will even consider you. The bottom line is around 88% of potential clients or customers WILL read your business reviews before they make the decision to buy your product or work with you. You want those reviews to not only be 4 and 5-star ratings but also to be within the last 3 months.
- Industry-specific sites (Home advisor for contractors, WebMD for medical providers, The Knot for wedding-related businesses)