So much business is conducted online now, from clients requesting quotes, to making appointments, and buying products. Your business may offer exactly the services someone is looking for, but if they can’t find you online, then you’ve missed out on a potential client. SEO, or search engine optimization, helps drive traffic to your site by making your content more visible in search results. It’s an important tool that’s often overlooked when companies are building their web presence.
Say you have a website that’s demonstrating your products and services. First, ask yourself what exactly it is you’re selling. What services do you want to show up for when someone goes to Google? These items are your keywords, and they will be the focus of your search engine optimization efforts. If you’re a counselor, one of your keywords may be along the lines of “anxiety counseling Salt Lake City.” If you’re a home buyer, your keywords will resemble “sell unwanted Utah home.” Keywords, when used properly, will increase your Google rankings and improve your site’s visibility.
So how do you utilize keywords properly? Well, there are a number of ways. First, you need to make sure that your website content is optimized using your selected keywords. If someone goes to your homepage, and you only mention 1 time in 1,000 words of text what it is that you do, it’s not very clear what services you’re offering! Typically, optimization follows the 2% & 1% rule– meaning 2% of your total word count should be your keywords, and 1% of your total word count should be your location. This helps Google (and your potential clients) know what exactly you offer. .
So how do you utilize keywords properly? Well, there are a number of ways. First, you need to make sure that your website content is optimized using your selected keywords. If someone goes to your homepage, and you only mention 1 time in 1,000 words of text what it is that you do, it’s not very clear what services you’re offering! Typically, optimization follows the 2% & 1% rule– meaning 2% of your total word count should be your keywords, and 1% of your total word count should be your location. This helps Google (and your potential clients) know what exactly you offer.
